Walmart defined Bentonville, Arkansas, for decades. Now the small town is ready to rebrand itself as a tourist destination for the young and outdoorsy.

For 50 years, the small town of Bentonville, Arkansas, has been known as the home of Walmart headquarters. Now, the town that the Census Bureau rep...

August 10, 2022
11:26 PM

For 50 years, the small town of Bentonville, Arkansas, has been known as the home of Walmart headquarters. Now, the town that the Census Bureau reports has grown by more than 50% since 2010 is building a new reputation as a place for tourists and young professionals.This reputation has hundreds of millions of dollars behind it, thanks to Walmart, the Walton Family Foundation, and individual members of the Walton family. Local leaders, however, told Insider that the entire community has embraced the changes.

Dustin Siggins